Talk of the TownScott Peterson 8/20/2024How affiliate shopping app LTK is standing out from the competitionAffiliate shopping app LTK helps influencers earn money through recommendations. To outpace the competition, the platform is morphing into a social media app.
Talk of the TownScott Peterson 8/15/2024A success story 30-years in the making: luxury brand Miu MiuDespite a sluggish market on the whole, sales are booming for Prada subsidiary Miu Miu. A success story 30 years in the making.
Talk of the TownScott Peterson 8/2/2024Millions in revenue with chatbots—Has Character.ai stumbled on the first-functioning AI business model?
Talk of the TownScott Peterson 7/9/2024GO big or go home? Breaking down the visibility and ROI for sponsors at EURO24
SearchTalk of the TownScott Peterson 5/31/2024"Parasite SEO" and AI deals are turning Reddit into a spam-infested mess
CommerceSocialTalk of the TownScott Peterson 5/16/2024"Healthy" drinks brands are booming: How Olipop, Celsius, Liquid Death & co. have become worth billions
Talk of the TownScott Peterson 11/20/2023Meet my personal assistant, Mrs. Swift. Mrs. Taylor Swift. AI-powered chatbots may turn the future upside down
Talk of the TownFlorian Rinke and Scott Peterson 11/2/2023#Booktok is changing the economy of books and sending the industry into a state of upheaval
Online MarketingTalk of the TownRoland Eisenbrand 10/10/2022This startup sells water disguised as craft beer—and is valued at over USD 700m
Talk of the Town2/15/2022Bored Apes Yacht Club: The monkey business behind the world's most expensive NFTs
Talk of the TownOMR Team 10/3/2017The Rockstars 50: The biggest names on Germany's digital marketing scene.